YAGAZIE EMEZIE IMAGES IGBO CULTURE FOR VLISCO

Last month Vlisco&Co unveiled a multimedia project on Igbo culture that includes a collaboration with artist Yagazie Emezi and designers Fruche and Gozel Green. In “Present and Forgotten – An amalgamation of Igbo culture ” Yagazie revisits a topic that is dear to her heart: preserving Nigeria’s ethnic memory and knowledge. For Vlisco she created a series of shots of culture-sensitive styles …

THE PROBLEM WITH FANCY PRINTS: DESIRABLE DIFFERENCE, AUTHENTICITY, AND CONSUMER APPROPRIATION IN GHANAIAN FASHION

Textiles are the most representative symbol of the globalization of African fashion (Rovine 2014). A young generation of stylists and designers based in various regions of the continent consistently employs them to express and export a style imbued with pan-African pride. The turn to an African-inspired aesthetic able to drive fashion’s regeneration at the global level is evident in the widespread practice of cutting fabric …

VLISCO AND THE POLITICS OF AFRO-SARTORIAL GLAMOUR

A few days ago, the Dutch textile company Vlisco released its new themed collection of wax-print materials, entitled “THINK”, triggering an outpour of excitement on social media and lifestyle publications. For its first release of the year Vlisco created a motif of lines and geometrical figures whose minimalistic patterns are “inspired by the architectural world of Bauhaus”. The collection’s “clever colouring”, that includes newly-created …