“Lesotho Rodeo” is a visual story about modern African cowboys introducing Chulaap’s Spring Summer 2020. Chulaap debuted in 2015 with prints inspired by South African street styles and patterns. The brand has since consolidated its message of elevating local cultures through a daring use of colour and forms. Founder Chu Suwannapha, who designs the brand’s signature joyful prints, describes the …