SEARCH FOR #OWNYOURCULTURE ON INSTAGRAM AND BROWSE THROUGH THE VISUAL HISTORY OF AFRICAN ORNAMENTS
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#OwnYourCulture is a social media movement that seeks to “decolonize fashion, one necklace at a time”. It showcases ‘traditional’ ornaments as fashionable pieces, in a bid to show the fashionable-ity of traditional jewelry and reconnect to what fashion was and looked like in Africa before European colonization. Fashion consultant Chepkemboi Mang’ira of the blog MissVavavum launched #OwnYourCulture on Instagram in 2015, asking users to style a traditional cultural piece with contemporary clothes. Since …