Yatreda: hair stories from Ethiopia

Yatreda is a family-run, Ethiopian collective producing visual art on the NFT market. It was founded in Addis Ababa-by model Kiya Tadele with the goal of preserving, circulating and promoting a future-forward view of Ethiopian heritage. The collective has recently released its largest art series so far, Strong Hair, featuring 100 motion portraits of Ethiopian local hairstyles made using a …

THE GROWTH OF THE ETHIOPIAN TEXTILE INDUSTRY

Ethiopia is one of Africa’s biggest apparel and footwear manufacturers, supplying international brands the likes of Primark, Levi’s Strauss, Tesco, and Asos with cheap, streamlined manufacturing and domestically sourced cotton. According to the Ethiopian Investment Commission, the key reasons to invest in Ethiopia are: Abundant available workforce at very competitive costs: wages in Ethiopia are a fifth of China’s and half of Vietnam’s. Quality …

ORNAMENTS FROM GARBAGE – THE DAASANACH OF THE OROMO VALLEY

French photographer Eric Lafforgue has documented the unique headgear that the Ethiopian Daasanach realize with materials they find in the garbage, such as bottle caps, broken watches, plastic straws, labels, etc. These ornaments signal the different social and generational positions of those who wear them, with children “wear[ing] the most basic wigs regardless of their gender, whereas the oldest women wear the most massive ones. …