The universe of African fashion films is diverse and under-investigated. Most of the times they are left out of discussions of African fashion in spite of an uptick in their production and the positive reception on the continent. Given fashion’s heavy reliance and emphasis on storytelling for branding and marketing purposes, this lack of attention is hard to explain. In my …

Clinton Malik is a creative, style blogger and fashion model from Kenya with a visionary style that mixes afrofuturism and nostalgia. Since starting “Be your own creation” (BYOC) in May 2015, a brand promoting originality, creativity and self-worth through fashion, travel, art and music, he has built a solid reputation as a community-focused stylist and a big following on social …

Maison ART/C is the Moroccan fashion house launched by the Israeli designer Artsi Ifrach, renowned for sumptuous items characterized by an eye-catching use of color and prints. The garments are all made on request and  from recycled materials.   “Beautiful sadness” is the maison’s new collection lensed by Mous Lamrabat for Hub of Africa in Addis Ababa. I love the …

Duro Olowu is known chiefly for two things: a style that mixes prints and textures (dubbed “Prints Charming” by Helen Jennings) and his endorsement by former First Lady Michelle Obama, who also had him decorate the Vermeil Room of the White House for Christmas. Since establishing his brand in 2004 following an experience with his former wife and winning New Designer of …